Cannes Film Festival

 

CANNES FILM FESTIVAL :: Hulu Advertising

For the first time, Hulu had the opportunity to have a presence at 2015's Cannes Film Festival. I was tasked with creating several branded pieces to be displayed at this small event being held in a suite at a hotel overlooking the ocean. For this invite I made sure to marry the style and typography of the speakeasy vibe (that was requested) with the colors and clean aesthetic that is Hulu. I kept the larger branded pieces simplified while maintaining the Hulu brand though pops of green maintained in angled lines as we'd been using throughout our marketing efforts. You'll see this reflected in the content related posters & wall below.

INVITATION

Printed & Digital Invitation

Printed back 

POSTERS

Below are the posters we had framed throughout the suite. We focused on our most highly anticipated acquisitions to further drive interest in Hulu. 

15"x19" printed poster

15"x19" printed poster

15"x19" printed poster

WALL: LARGE SCALE PRINT

11'x7.5' Large scale printed piece that spanned an entire wall within the suite. We used this opportunity to highlight the breadth of original and acquired content.

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